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Internet Retailing In-Store - IRIS
Wednesday 26 March

ENTERPRISE THEATRE

This conference focuses on: 

 
· Using Technology Innovation To Enhance The Customer Experience In The Bricks And Mortar Environment
· Driving Profit Through Refocusing Your Stores Strategy Around The Multichannel Customer
· Benchmarking You Digital Store Strategy
· Building A Click And Collect Strategy That Maximises Customer Convenience And Sales
· Ensuring Customer Engagement Through Personalised Omni-Channel Shopping Journeys
· Empowering Your Store Staff To Improve Customer Engagement And Sales In The Omni-Channel World
· Understanding What Retailing In The Bricks And Mortar Store Will Look Like In 2016 As Omni-Channel Develops 

Sponsored by
What else is on at IRX?
Internet Retailing In-Store - IRIS
Customer Experience and  Journey
International Retailing
Operations and Logistics
Digital Sales and Marketing
Mobile and Mobility

Agenda - Wednesday 26 March

10.30-10.35Chair's Introduction

Speakers:

Chloe Rigby, Web Editor and Joint Supplement Editor,Internet Retailing

10.35-11.05Opening Retailer Keynote:Using Technology Innovation To Enhance The Customer Experience In The Bricks And Mortar Environment

· Redefining and enhancing the store experience with new technology

· Using augmented reality to transform the catalogue experience and bring it to life

· Leveraging external partner expertise to speed up innovation

· Equipping store staff with tablets to maximise every sale

· Boosting sales through using the power of technology to serve customers more quickly

Speakers:

Bertrand Bodson, Digital Director,Argos

11.05-11.10Break

5 minute break for delegates to change rooms if necessary

11.10 - 11.30Retailer Case Study: Driving Profit Through Refocusing Your Stores Strategy Around The Multichannel Customer

Session will cover:

  • Achieving a clearer understanding of customer expectations of bricks and mortar in a more multichannel marketplace
  • Building a stores strategy that delivers bottom-line benefit and is appropriate to the multichannel shopper
  • Overcoming integration challenges to deliver a more seamless experience
  • Measuring the success of your initiatives in order to demonstrate ROI
  • Predicting what the store of the future will look like as multichannel develops

Speakers:

Sarah Baillie, Head of Multichannel Business Development,House of Fraser

11.30 - 11.35Break

5 minute break for delegates to change rooms if necessary

11.35-12.05Retailer Case Study: Internet Retailing In Store: A Leading UK Retailer Will Present A Case Study Of Their Digital Store Experiences To Date Allowing You To Benchmark You Digital Store Strategy

Session will cover:

  • Evaluating if there is a quick way to understand what customers actually want from a digitally- enhanced store and how this fits with your omnichannel store strategy
  • Understanding the opportunities, threats and integration issues smartphones, tablets, kiosks and signage present to the retailer
  • Driving ROI through ensuring new point of sale opportunities are maximised within the digital store
  • Getting closer to your customers through using technology to achieve a single customer view
  • Assessing how to empower your store staff to deliver an engaging, seamless omnichannel experience

Speakers:

Doug Glenwright, General Manager, Retail Transformation,Tui Travel Plc

12.05-12.45Lunch Break and Networking

12.45-12.50Chair's Welcome Back

Speakers:

Liz Morrell, Freelance Retail and Technology Journalist and Research Editor,Internet Retailing

12.50-13.20Retailer Case Study: Building A Click And Collect Strategy That Maximises Customer Convenience And Sales


· Customer behaviour and trends
· Re-evaluating the role and function of the store in the multichannel environment
· Aligning customer needs with business goals – create win/win
· Implementing a ship from store model - key learnings along the way

Speakers:

Will Lockie, Programme Head - Multichannel,Evans Cycles

13.20-13.25Break

5 minute break for delegates to change rooms if necessary

13.25-13.55Sponsor Keynote : Omni-Channel Personalisation: Building A Strategic Roadmap For Cross-Channel Personalisation


· Understanding the factors that contribute to the successful implementation of a multichannel personalisation roadmap
· Rethinking channel strategies and engagement options for your multichannel customer touch-points
· Taking a lifecycle approach to personalisation and the purchase process
· Putting in place the right metrics and reporting for ongoing success
· Identifying the right testing and optimisation initiatives
· Empowering your people to drive personalisation

Speakers:

Jane Dixon, Senior Consulting Manager, Client Excellence, EMEA,richrelevance

13.55-14.25Coffee Break and Networking

14.25-14.55Retailer Case Study: Empowering Your Store Staff To Improve Customer Engagement And Sales In The Omni-Channel World

Session will cover:

  • Establishing best practices of up-skilling and retraining store staff to use the omnichannel environment to drive more sales and deliver a more seamless customer experience
  • Assessing how to empower your staff to overcome the challenges of channel integration
  • Leveraging the wisdom of the internal crowd to deliver better experiences across channels
  • Understanding how customers’ own technology is being used in-store and how store staff can use this to their advantage

Speakers:

Richard Weaver, Ecommerce Director,Majestic Wine

14.55-15.00Break

5 minute break for delegates to change rooms if necessary

15.00-15.45Closing Panel Discussion And Interactive Q&A Session: What Will Retailing In The Bricks And Mortar Store Look Like In 2016 A Omni-Channel Develops?

The moderator will use some of the following questions as well as asking the audience to offer their own questions:

  • What will customer expectations of the store’s role be by 2016?
  • How will the in-store experience change over the next two years and how can retailers prepare now to capitalise on it?
  • How will retailers approach showrooming in 2016?
  • Which new in-store technologies will become commonplace by 2016 and which offer the best ROI?
  • What are the biggest omnichannel challenges bricks and mortar retailers need to overcome over the next two years to remain competitive?
  • What should retailers be doing to revitalise the high street and ensure it remains a crucial part of retailing?
  • How should retailers best approach channel integration challenges over the next two years?
  • How achievable will a single view of both the customer and stock be for retailers by 2016?
  • What will a store employee’s job description look like in 2016?

Speakers:

Colin Temple, Managing Director,Schuh
Anne Sinclair, Strategy Director,Aurora Fashions
Dr Paul Marsden, Digital Strategist,SYZYGY Group
Tom Lodge, Senior eCommerce Architect,Magento Inc., an eBay Inc company

15.45-15.55Chairman's Closing Comments:

Speakers:

Liz Morrell, Freelance Retail and Technology Journalist and Research Editor,Internet Retailing

16.15Unveiling Top 500 Footprint

Attend the Top 500 briefing hosted by Internet Retailing’s Editor-in-Chief, Ian Jindal, where he launches the project and introduces our growing understanding of what we believe defines the ‘best’ in our ever changing sector.

Speakers:

Ian Jindal, Editor-in-Chief,Internet Retailing

17:00Drinks Reception

 

Silver Sponsors

IRX Top 500 UK Multichannel Retailer Lounge Sponsors

Digital Signage Sponsor

Registration Area Sponsor

Badge and
Lanyard Sponsor

Bag Sponsor

Media Partners

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Internet Retailing Expo is part of Internet Retailing. We are the magazine, portal and events for European ecommerce. Hosting board level conversation for multichannel retail across all of our platforms.
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