SimpleUsability

Stand Number: E7

SimpleUsability is a world class behavioural research and neuromarketing consultancy.

Our clients include ASDA, Wal-Mart, George, Jet2.com and Jewson and we help them improve their products and services through deep understanding of their customers.

beInsight is our proprietary methodology which, when combined with our prolific use of state of the art technology, explores the real motivations behind customers' behaviour and delivers significantly better results for our clients as a result.

beinsight splits neatly into four types of media which we conduct testing for: bewebsite, beadvertising, bemobile and beinstore.

We improve the conversion of websites, apps and mobile sites. We also explore the effectiveness of advertising concepts, brochures, packaging and in-store communication. We have worked across most vertical sectors but have unsurpassed depth of knowledge within the multichannel retail sector.

Our work with Asda has helped to achieve high rankings in the Android and iTunes app stores and has contributed to 1 in 5 grocery orders now being placed on mobile in the UK.

To find out more about what our clients tell us is simply better behavioural research, visit www.simpleusability.com , call us on 0113 350 8155 or 020 3393 0651 or email judith@simpleusability.com