Apptus

Stand Number: E55

Apptus eSales - the science of merchandising

Our team of mathematicians, engineers and ecommerce experts specialise in developing merchandising solutions for some of the largest online retail brands across Europe, North America and Australasia. Based in the university town of Lund, Sweden, the team at Apptus in conjunction with our clients have developed search and merchandising algorithms. These algorithms continually listen to customers and adaptively select products, promotions and content that not only improve sales but also create customer experiences that are both relevant and personal.

The performance levels achieved by Apptus not only require clever mathematics, but also great engineering. Apptus eSales chooses in real-time products and promotions that, from one customer to the next, are optimised towards the individual. Content is therefore delivered in context by using insights gained from analysing thousands of customer journeys, both current and past.

Visit www.apptus.com for more information.