The secret of Bubbles - how to evolve online shopping that benefits consumers whilst keeping retailers 'in profit'

Online shopping has remained largely unchanged since it was first coded and given 'bricks 'n mortar' references, 'shopping trolley', 'basket' and 'checkout'. Whilst in the early days of the web some of the more remarkable ideas failed to find sustenance - 'name your price' - others have remained moving online shopping ahead with clever facilities and smart features. However, today's so-called ground breakers appear to have a 'wrecking ball' strategy... to beat retailers into submission, squeezing until the best possible 'lowest price' is achieved, or more desirably until its below cost. Who wins? Will consumers benefit long term? What effect does this have on prices in general? Can or should other retailers compete? History repeatedly shows these processes, artificially driving prices down, as entirely unsustainable. So how did Bubbles manage to evolve online shopping on a 'win-win' ticket?  The secret will be revealed at the Innovation Pavilion on Day 1 at 12pm. 

Speaker: Julian Fisher, CEO, Bubbles Online Services Ltd

4 Email Marketing Innovations Every Retailer Should Use.

Done right, there are few if any marketing channels that can drive sales to your e-commerce website like email marketing can. However, simply sending batch and blast emails will do your brand no favours in the long run.

This presentation discusses four innovations that will have you sending marketing emails that even Amazon would be jealous of. The following topics will be discussed:

1) Mobile Email: The facts, the figures, the options.

2) Email optimisation on acid

3) Powerful yet easy to use cart abandonment recovery

4) Hyper personalised email content - automated

Speaker: James Steiger, Business Development Manager, Emailcenter

Convergence of Search, Content and Social


This presentation explores the now inextricable link between search, content and social media. It offers in-depth insight into how:

• Search and social have handed all the power to the consumer
• Social media enables a more effective form of discovery
• People are overwhelmed by information and becoming immune to “overt” advertising messages, and so content now drives the purchasing decision
• Brands can no longer rely on “traditional” channels to reach consumers
• We are all in the publishing business now

Speaker: Matt Hopkins, Founder and Managing Director, Vertical Leap and Red Rocket Media

Going Local: Using IP Geolocation To Improve eCommerce Conversion

Tailoring every shopping experience based on geographic location is a proven method of optimising customer engagement, increasing that all-important conversion rate, creating happy shoppers who come back for more. In our talk we explore how to:

•             Decrease website abandonment and increase time spent on sites; and

•             Seamlessly connect and drive both online and offline sales.

Speaker: Charlie Johnson, Business Development Director, Digital Element

CNET's Content Syndication Platform Brings Results to IT Resellers: Case Study - eBuyer

Speaker: Jack Panayi, European Sales Director, CNET Content Solutions

Demystifying Search for Retailers

Natural search is the largest driver of traffic and revenue for online retailers, so it is vital you know how maximise it to its full potential. In this session Ian will be discussing the most important steps to take in order to maximise your coverage and exposure from this channel and learn that it isn’t the dark art that it has long been portrayed as. The session will cover best practice including: the search engine eco-system and tips on building relationships with influencers, a snapshot of the most common mistakes made by eCommerce sites and how to avoid them, as well as how to ensure that your own site will never encounter a Google penalty by only using the most transparent and ethical techniques. The session will provide an ordered list of action points to take away that will help instantly boost the success of your search marketing campaigns. Tune in to learn the secrets that will ensure you cement your place on the global search engines and increase your potential revenue streams from natural search.

Speaker: Ian Harris, CEO and Founder, Search Laboratory

The Site Side Scientists: eCommerce, Culture and Conversion

Speaker: Joe Doveton, Director of Conversion Services, Oban Multilingual

Mainline's 21st century Lil' box - the fastest manual packing mailing-box.
A radical, industry changing, patent pending invention by the Lill family (owners of Mainline) to reduce operation mailing costs.  After the success of the Award winning Lil envelope range being hailed by the press as the 21^st century equivalent to the 1950’s jiffy bag, the Lil box is the 21^stcentury equivalent to the standard brown corrugated box first produced in 1895. The Lil box has 5 main advantages over its 19^th century predecessor:

 1) It’s 4x faster to pack

2) It has no need for secondary sealing tape thanks to its self seal hot melt adhesive closure

3) The Lil box features a red tear-strip for easy opening

4) It is FSC environmentally friendly

 5) Increase in our clients positive consumer feedback as a result of stunning aesthetic appeal

Speaker: Fred Lill, Sales Director, Mainline Flatpack

iForce - How a multichannel and reverse logistics expert will help to transform your business

                            

Speaker: Mark Hewitt, CEO, iForce

The challenge of international eCommerce - How Magento Enterprise is transforming Mothercare's global eCommerce strategy.

The challenge of implementing a successful international eCommerce strategy lies in adapting to the maturity and unique requirements of each individual market. Crimsonwing's expertise and Magento Enterprise's great flexibility as an eCommerce platform are the reasons why international retailer Mothercare has engaged them as partners for their global eCommerce roll out in over 30 markets.

During this presentation, Crimsonwing  will discuss:

The challenges faced by international online retailers: every single country has different rules

The key elements of a successful international eCommerce strategy

The benefits of Magento as an international eCommerce solution

Speaker: Barry Thorn, eCommerce Sales Manager, Crimsonwing

"OneWeb" the next generation of customer experience management

Speaker: Phillip Clement, Sales and marketing director, Bemoko

Buy now, pay later - the new payment method from Wonga

Speaker: Steve Dukes, Head, PayLater

Are You Capturing New Customers at Scale?

Speaker: Hank LeMieux, Sales Director, East & UK, BloomReach

Abandonment issues? Scurri explains it all

Abandonment causes the loss of millions every year across the UK’s online retailers. To solve the problem you first need to be aware of the main causes and the possible solutions for each issue. Let Scurri guide you through the minefield and get one step closer to closing every deal.

Speaker: Darren Heaphy, chief product officer, Scurri

Gateway 3D presents VIEW-iT

Speaker: Andrew Talbot, Managing Director, Gateway 3D Ltd

Buy Anything: Adding simplicity to the way people shop by putting mobile at the heart of the experience
Adding simplicity to the way people shop: Putting mobile at the heart of the experience.

Speaker: Gavin Hughes, Business Development Manager, Monitise