International & Cross Border | Internet Retailing Expo 2013

VENUE
NEC Hall 3a
Birmingham
B40 1NT, UK

OPENING TIMES
Day 1 - 20th March:
9.30am to 5.00pm
Day 2 - 21st March:
9.30am to 4.00pm

Title Sponsor

Silver Sponsors

Bronze Sponsors

Oracle Customer Experience Lounge

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Overview

The strength and capability of our major retailers lends itself well to market growth internationally and cross-border (within the EU). We examine the challenges to delivering profitably upon the demand for our products and services, while learning from the biggest and best as to their approaches. We also celebrate the achievements of niche and pure-play retailers who - unencumbered by a store or operational legacy - have been able to capitalise upon demand outside of the domestic market. From market development and insight, via the operational and in-country demands, touching on payment and reverse logistics and assessing cultural and brand challenges, we spend a day pushing the market boundaries for new opportunities.

Is now the moment for UK retailers to go for it and try to sell into more international markets? Whatever the troubles in the European economy, there are other factors are work here - and chief among them is the strength and capability of many of our major retailers. As online-only and omnichannel retailing matures, many feel that there is a window of opportunity for UK retailers to bring all that they know to bear in new country markets, if they can only find the courage (and the finances) to pull it off. For those that want to try, today's conference aims to provide some inspiring ideas plus lots of useful pointers.

Date and time: 21 March - 1020 - 1230 and 1300 - 1500
Location: Enterprise Theatre

Agenda

10:20	Chair's introduction Introducing the run-down for our International and Cross-border agenda is Christian Annesley. Speaker: Christian Annesley, Conference Director, Internet Retailing
10.30	Opening Keynote: International Growth - inbound and outbound International growth is a hot topic, but few people have seen both the UK push to extend into new markets as well as being responsible for introducing a new business to the UK. Dan, Head of Operations for Zulily.co.uk, will reflect on his experiences of launching and growing a business from the US, contrasting his previous experience as International Manager, eCommerce and Multichannel for Monsoon Accessorize. Zulily.co.uk is an exciting daily sales website for mums, babies and kids. Zulily UK launched on the 2nd April 2012, following the company success in North America from early 2010. Speaker: Dan Mahoney, Head of Operations, Zulily UK
11.00	Giant steps: how to stride into new markets - the FitFlop way Footwear brand FitFlop has grown quickly since its launch in 2008. Its ecommerce director talks about the challenges of internationalisation, what you learn from experience, and how to put your best foot forward in each market. Speaker: Jan Mehmet, Global ecommerce director, FitFlop
11.30	A European perspective on cross-channel In this session we will hear from two experienced eCommerce practitioners about the imperatives, issues and insights connecting established brands' ecommerce operations with their store estate. Speaker: Jesper Arvidsson, e-Commerce Director, Peak Performance Speaker: Peter Callaway, Independent Consultant and Director, Peter Callaway Ltd
12.00	Bricks and Clicks: New Business Models and its Implications on Businesses, Consumers, and Future of Retailing Bricks and Clicks will become the retailing norm of the future, with every retailer expected to have a hybrid business model by 2025. Mega Trends such as connectivity and convergence will becomea key facilitator for international expansion, allowing retailers to merge digital, virtual and physical into one hybrid bricks-and-clicks model creating multiple touch points for a global audience. New retailing models such as interactive stores, click and collect, social commerce and virtual stores will grow in prominence as more convenient delivery options such as Same Day deliveries and Locker Boxes are introduced. Other Mega Trends such as urbanization and social trends will also compel retailers to change the traditional model and transition from big-box retailing to small-box formats, especially in the developing markets. This evolution to a bricks-and-clicks model will itself become a Mega Trend, as it significantly impacts and changes other industries such as Automotive, Logistics and Finance. This presentation will shed light on the retail evolution to bricks and clicks and explain the micro impact of this Mega Trend on retail and other relatedindustries. Understand the implications of global Mega Trends on global retail Explore new bricks-and-clicks business models growing in prominence worldwide Learn about the Future of Bricks: From Big-Box to Small-Box Retailing Insight into the Future of Clicks: Social Commerce and Virtual Retailing Spot the new models in last mile logistics - Micro distribution and Self Collection Speaker: Archana Amarnath, Program Manager, Visionary Innovation Research Group
13.00	Afternoon keynote: Implementing a global payment strategy simply and effectively While the acceptance of card payments may dominate online economies in the West, the tendency can easily be to assume that the same is true elsewhere in the world. Many merchants expanding overseas have suffered and are learning that alternative payment methods are needed in new or emerging markets. Planning and implementing a global payments strategy can be expensive and take a lot of time to manage. Praful Morar, Retail VP at WorldPay will discuss how such strategy can be crafted and successfully delivered. Speaker: Praful Morar, Vice President Global Retail, WorldPay
13.30	International Customer Acquisition Success Story: Cut 50% of Marketing Cost, without losing orders Priceminster is a leading European marketplace with over 35 million monthly visits and 17 million members buying over 30 million products per day on Priceminster.com. In this session they will provide a unique insight into their successful customer acquition strategy in France, with lessons to all retailers that act in the competitive European market. - Are you aware of the actual performance of your marketing campaigns? - Do you know the actual contribution of each single ad, of every single publisher and advertising channel? - Are you able to effectively optimise your campaigns, and realise a positive ROI on all your ads? Jonathan Gorges will share his in-depth secrets about PriceMinister's successful customer acquisition strategy, based on an advanced conversion attribution model. He will reveal how he was able to cut about 50% marketing costs, without losing orders. Speaker: Jonathan Gorges, Head Online Marketing Acquisition, PriceMinister.com
14:00	A website is not enough. Lessons from the frontline of new market entry Tim will illustrate some of the key challenges to consider when expanding internationally by reference to his own experience of what went wrong, as well as what went right, in entering new markets around Europe via an eCommerce/Direct retail operation. Speaker: Tim Curtis, Multi-Channel Retail leader and adviser, Duxbridge
14.30	Panel discussion - The European Opportunity We will hear from major vendors how they have approached the UK market and how, as they expand into and across Europe, the multichannel market differs. What are the new opportunities, the different approaches, the challenges and trends as they look from the UK to a cross-border offering. These suppliers are connecting retail businesses with their customers and so their perspectives on growth opportunities and learning points are not to be missed. Speaker: Darren Hitchcock, Vice President - UK/EU Region, RichRelevance Speaker: Bob Skeens, Regional Director - Western Europe, Demandware Speaker: Joe Colopy, Founder and CEO, Bronto Software Speaker: Uriel Ballast, Founder and CEO, Shop2market