The strength and capability of our major retailers lends itself well to market growth internationally and cross-border (within the EU). We examine the challenges to delivering profitably upon the demand for our products and services, while learning from the biggest and best as to their approaches. We also celebrate the achievements of niche and pure-play retailers who - unencumbered by a store or operational legacy - have been able to capitalise upon demand outside of the domestic market. From market development and insight, via the operational and in-country demands, touching on payment and reverse logistics and assessing cultural and brand challenges, we spend a day pushing the market boundaries for new opportunities.
Is now the moment for UK retailers to go for it and try to sell into more international markets? Whatever the troubles in the European economy, there are other factors are work here - and chief among them is the strength and capability of many of our major retailers. As online-only and omnichannel retailing matures, many feel that there is a window of opportunity for UK retailers to bring all that they know to bear in new country markets, if they can only find the courage (and the finances) to pull it off. For those that want to try, today's conference aims to provide some inspiring ideas plus lots of useful pointers.
Date and time: 21 March - 1020 - 1230 and 1300 - 1500
Location: Enterprise Theatre
Speaker: Christian Annesley, Conference Director, Internet Retailing
Opening Keynote: International Growth - inbound and outbound
Speaker: Dan Mahoney, Head of Operations, Zulily UK
Giant steps: how to stride into new markets - the FitFlop way
Speaker: Jan Mehmet, Global ecommerce director, FitFlop
A European perspective on cross-channel
Speaker: Jesper Arvidsson, e-Commerce Director, Peak Performance
Speaker: Peter Callaway, Independent Consultant and Director, Peter Callaway Ltd
Bricks and Clicks: New Business Models and its Implications on Businesses, Consumers, and Future of Retailing
Bricks and Clicks will become the retailing norm of the future, with every retailer expected to have a hybrid business model by 2025. Mega Trends such as connectivity and convergence will becomea key facilitator for international expansion, allowing retailers to merge digital, virtual and physical into one hybrid bricks-and-clicks model creating multiple touch points for a global audience. New retailing models such as interactive stores, click and collect, social commerce and virtual stores will grow in prominence as more convenient delivery options such as Same Day deliveries and Locker Boxes are introduced. Other Mega Trends such as urbanization and social trends will also compel retailers to change the traditional model and transition from big-box retailing to small-box formats, especially in the developing markets. This evolution to a bricks-and-clicks model will itself become a Mega Trend, as it significantly impacts and changes other industries such as Automotive, Logistics and Finance. This presentation will shed light on the retail evolution to bricks and clicks and explain the micro impact of this Mega Trend on retail and other relatedindustries.
Speaker: Archana Amarnath, Program Manager, Visionary Innovation Research Group
Afternoon keynote: Implementing a global payment strategy simply and effectively
Speaker: Praful Morar, Vice President Global Retail, WorldPay
International Customer Acquisition Success Story: Cut 50% of Marketing Cost, without losing orders
- Are you aware of the actual performance of your marketing campaigns?
- Do you know the actual contribution of each single ad, of every single publisher and advertising channel?
- Are you able to effectively optimise your campaigns, and realise a positive ROI on all your ads?
Jonathan Gorges will share his in-depth secrets about PriceMinister's successful customer acquisition strategy, based on an advanced conversion attribution model. He will reveal how he was able to cut about 50% marketing costs, without losing orders.
Speaker: Jonathan Gorges, Head Online Marketing Acquisition, PriceMinister.com
A website is not enough. Lessons from the frontline of new market entry
Speaker: Tim Curtis, Multi-Channel Retail leader and adviser, Duxbridge
Panel discussion - The European Opportunity
These suppliers are connecting retail businesses with their customers and so their perspectives on growth opportunities and learning points are not to be missed.
Speaker: Darren Hitchcock, Vice President - UK/EU Region, RichRelevance
Speaker: Bob Skeens, Regional Director - Western Europe, Demandware
Speaker: Joe Colopy, Founder and CEO, Bronto Software
Speaker: Uriel Ballast, Founder and CEO, Shop2market