Chair's introduction
Introducing a day of Online Merchandising and Selling with conference director Dan Matthews.

Speaker: Dan Matthews, Editor and Conference Director Online Merchandising and Selling, eSellermedia.com

Opening keynote: Multichannel Everything
Multichannel, omnichannel, multiple regions, multi-everything. As the e-commerce landscape becomes more fragmented for retailers, it can be difficult to be successful across multiple channels. ChannelAdvisor is at the hub of e-commerce, and eases the complexity of online retail. Join Julia Priddle for this session and learn how to make multichannel a reality and a success for your business.

Speaker: Julia Priddle, Head of Account Management,EMEA, ChannelAdvisor

Morning keynote: How to use Facebook to grow your retail business
Facebook connects growing retailers to the people that matter. Make sure your business is discoverable, can find new customers and is building deeper relationships with your advocates.
In this session, Felicity will explain why marketing on Facebook is becoming more important than ever for growing retailers. She will also talk through some great best practices, and share success stories of retailers already finding success on Facebook.
 

Speaker: Streisan Bevan, Head of Multichannel Retail, Facebook UK

Can you sell overseas?
Successful online retailers are using multiple online channels to drive growth and moving simultaneously towards international expansion. Delivering consistent, excellent customer experience across these channels in large volumes is challenging. Getting started selling online and/or opening up sales throughout Europe and beyond. Chris Poad will show how Amazon Services Europe, through its suite of seller programmes, is enabling merchants to take advantage of Amazon's know-how and technology to manage businesses of all sizes and scales at home and abroad.

Speaker: Chris Poad, Head of Merchant Services, Amazon UK

Building trust
How to communicate your values to customers, converting them into super-users and sounding boards for your business. Satisfied customers are a great marketing tool, because, as we all know, word-of-mouth recommendations are the most potent form of marketing possible.

• Great ways to interact with customers
• Offering incentives
• Creating an 'in-store' environment
• Returns and customer rights

Speaker: Paul Hornby, Head of eCommerce, Shop Direct Group

eCommerce: Changing the model
After recently, being crowned winners of the 2013 London Web Summit Startup Competition, online shopping website, Flubit is leading an evolution in eCommerce by rethinking the business model. Flubit’s unique offering benefits both parties by providing new opportunities for merchants and creating lower prices for consumers. Using their experience, Flubit's CEO and founder Bertie Stephens and Head of Merchant Relations, Andy Stephen, will provide insight into different ways that eCommerce can work, going beyond the traditional models and looking at how this will enable merchants to generate incremental sales.

Speaker: Bertie Stephens, Founder and CEO, Flubit

Speaker: Andy Stephen, Head of Merchant Relations, Flubit

Take your business global
With an increasingly sophisticated global e-commerce infrastructure, now is an excellent time for small businesses to move out of their comfort zone and develop trading relationships with global markets. Alibaba.com data has shown that there is no shortage of international demand for UK exports, with a variety of product markets surging in the second half of last year. With the continuing unpredictability of the global economy, UK small businesses can’t afford to ignore the potential of alternative markets around the globe. But how do you get started? Yes, the world is a mighty big place, but there are tools and information available to you to make the first step easy: 

Speaker: Molly Morgan, Head of International Corporate Affairs, Alibaba Europe

Panel session: Advanced selling techniques
Success stories from three ecommerce retailers who have all gone the extra mile to boost sales and two vendors who made it happen. What are the latest products, services and techniques that will convert more customers and help your business to send sales into the stratosphere. Our speakers describe what ecommerce entrepreneurs need to do to get established and to grow quickly and sustainably.

• Personalisation
• Customer experience management
• Targeted online marketing
• Automation of the sales process

Speaker: Darren Cresswell, Co-founder, WAE+

Speaker: Costas Damianou, Founder, Magic Tao

Speaker: Andy Soloman, CEO, Yomdel

Speaker: Luca Benini, Managing Director, salesforce.com Marketing Cloud, Europe

Speaker: Lian Michelson, Founder and Director, THEN AND NOW

Baidu comes to Britain: New opportunities for digital marketing in China

Baidu, often referred to as China’s Google, arrives in the UK offering brand new digital marketing opportunities for British brands. With an online population of 564M and 242M online shoppers, the scale of the market is incomprehensible to the West.

Delegates will hear first-hand about China’s unique online-shopping ecosystem, and learn how they can gain a foothold in China’s lucrative market and maximise the huge demand for Western brands.

Speaker: Jonny Zhu, CEO, CharmClick, Exclusive Baidu European partner, Yamondo Network

Speaker: Sri Sharma, Managing Director, Net Media Planet, Baidu UK/IE service partner, Yamondo Network