In this conference we'll consider getting online effectively ("Start"), getting your business noticed ("Promote") and converting that interest into sales ("Sell"). This packed and practical day will package learnings from the leading ecommerce businesses to design, build and deploy your platform rapidly; performance marketing to acquire customers via search, affiliates and other high-ROI methods, and increase conversion to sales via on-site, search, merchandising, recommendation and personalized persuasion. This day's sessions will leave you with a ready, best-practice set of insights ready for rapid implementation.
Setting up a sophisticated ecommerce business has never been cheaper or easier, meaning you can set up and start selling to an audience of millions in just a few short days. While this is great news for fledgling entrepreneurs it has also converted ecommerce into a highly competitive space with companies spending billions of pounds every year diverting eyeballs to their online shop and away from yours. The key question is how you can set up your business in the most effective way to gain a foothold in this bustling market.
- Start-up: website design, functionality, third-party platforms
- Promotion: Online marketing including email, social, analytics, search
- Selling: What it takes to build trust with browsers, turning them into loyal customers and evangelists
- Entrepreneurs: Stories from people who are selling successfully online
Date and time: 20 March - 1020 - 1230 and 1300 - 1500
Location: eSeller Theatre
Speaker: Dan Matthews, Editor and Conference Director Online Merchandising and Selling, eSellermedia.com
Opening keynote: Multichannel Everything
Speaker: Julia Priddle, Head of Account Management,EMEA, ChannelAdvisor
Morning keynote: How to use Facebook to grow your retail business
Speaker: Streisan Bevan, Head of Multichannel Retail, Facebook UK
Can you sell overseas?
Speaker: Chris Poad, Head of Merchant Services, Amazon UK
Speaker: Paul Hornby, Head of eCommerce, Shop Direct Group
eCommerce: Changing the model
Speaker: Bertie Stephens, Founder and CEO, Flubit
Speaker: Andy Stephen, Head of Merchant Relations, Flubit
Take your business global
- Why you should go global - potential global opportunities for UK businesses in terms of both country trading partners and hot industries
- How to overcome common international trade fears such as time zones, language, trust, culture
Speaker: Molly Morgan, Head of International Corporate Affairs, Alibaba Europe
Panel session: Advanced selling techniques
Speaker: Darren Cresswell, Co-founder, WAE+
Speaker: Costas Damianou, Founder, Magic Tao
Speaker: Andy Soloman, CEO, Yomdel
Speaker: Luca Benini, Managing Director, salesforce.com Marketing Cloud, Europe
Speaker: Lian Michelson, Founder and Director, THEN AND NOW
Baidu comes to Britain: New opportunities for digital marketing in China
Baidu, often referred to as China’s Google, arrives in the UK offering brand new digital marketing opportunities for British brands. With an online population of 564M and 242M online shoppers, the scale of the market is incomprehensible to the West.
Delegates will hear first-hand about China’s unique online-shopping ecosystem, and learn how they can gain a foothold in China’s lucrative market and maximise the huge demand for Western brands.
Speaker: Jonny Zhu, CEO, CharmClick, Exclusive Baidu European partner, Yamondo Network
Speaker: Sri Sharma, Managing Director, Net Media Planet, Baidu UK/IE service partner, Yamondo Network