Chair's introduction
An outline of the day ahead in the world of SoLoMo – and why you must stay glued to your seats in this session

Speaker: Paul Skeldon, Editor and Conference Director of SoLoMo, M-Retailing and author of the book M-commerce

What do consumers actually want from mobile?
A thought-provoking look at not what the industry can do, but what consumers want it to do

Speaker: Mike Davies, Sales Director, UK and Ireland, PayPal

Starting the mobile journey
The role of location, social and mobile marketing, advertising and recommendation in driving m-commerce

Speaker: Martin Gill, Principal Analyst - eCommerce and Channel Strategy, Forrester Research

Time to take tablets
Tablets are becoming a separate e-retail channel, with consumers often opting to use them much like an electronic catalogue in the home or as a shared ‘couch commerce’ device sitting somewhere between a PC and a phone. How can you be ready to reap this revolution?

Speaker: Geoff Wright, Head of eCommerce, FMG / POD1

Delivering mobile with all the toppings
The world of pizza retail is highly a competitive one and anything that gives the edge is going to be vitally important. Here Pizza Hut outlines why it needed to go mobile, what the challenges and what the benefits were – while its technology provider bemoko tells us how it was done.

Speaker: Steve Ash, IT director, Pizza Hut

Speaker: Phillip Clement, Sales and marketing director, Bemoko

Dedicated mobile social followers of fashion
A look at how mobile social is proving to be a key marketing and engagement channel for leading online fashion retailer SecretSales.

Speaker: Robert Moss, CMO, SecretSales

Afternoon keynote - How to Win in a Mobile First World

Traditional multi-channel commerce thinking simply don’t deliver the shopping experience customers demand nowadays. Learn how to rethink content and touch points by making every screen (web, mobile, tablet) equal to unify the non-linear customer journey and increase conversion.

Speaker: Mark Kelly, Technical Consultant, EPiServer

Speaker: Gavin Masters, Head of Product Consultancy, Maginus

On the money
Our panel of experts talk us through how mobile payments are evolving, what each kind can deliver and where best to put them to use... And how integrating mobile payments and mobile loyalty schemes are the real key to success.

Speaker: David Warr, Owner & MD, Cooper & Co

Speaker: Mike Davies, Sales Director, UK and Ireland, PayPal

Speaker: Matthew Robins, MD, Webreality

Speaker: Adam Williams, COO, ImpulsePay

Fighting show rooming with show rooming
A hard look at the toxic reality of showrooming and how to turn the tables to the advantage of the retailer. We will investigate both sides of the coin from the perspective of the consumer in-store and on-line, and show you how the problem itself may hold the answer and explore various solutions to this growing problem including social media, mobile, location, rewarding and delivery.

Speaker: Glen Richardson, CEO, justbought.it

Closing keynote: Tying it all together
Clarks Shoes has become a great advocate of SoLoMo with its work with mobile social retail service NearMe. We wrap up our SoLoMo track with a presentation that looks at how to make So, Lo and Mo all work together for your business in the real world and online.

Speaker: Nick Darby, Multichannel Retail Manager, C&J Clarks International

Speaker: Neil Marshall, Group Sales Director, NearMe