Sponsored by: Telesign
In 2023, a staggering $100B was lost due to eCommerce fraud tactics like account takeovers and promo abuse. The financial risks are massive, and eCommerce companies need to simultaneously mitigate fraud risks while enhancing customer engagement with personalised omnichannel communications that build loyalty.
Listen to the discussion as we dived into the most prevalent challenges around fraud and communications. You will come away with a plan to develop a strategic and technological framework that protects against these threats without disrupting the user experience, and actually increases acquisition.
Together we’ll cover:
- The changing expectations of customer communications
- How new, sophisticated eCommerce fraud tactics are bypassing traditional security measures – and the impact this is having
- Methods to counter these new threats effectively – without adding customer friction
- How a nuanced, all-encompassing approach to secure customer acquisition, onboarding and retention mitigates fraud, enhances customer experience, and reinforces trust between customers and digital platforms
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