NEC Birmingham | 22 - 23 May 2024 | #IRX24

Where senior-level leaders from the UK's biggest brands can relax and network

The VIP programme, open to senior-level players from the UK's top retailers and brands, is aimed at bringing together the brightest minds in the UK digital retail space. It's a fantastic opportunity to form new connections with some of European retail's biggest names, to stay current and meet some of the most disruptive UK retail brands.


No need to apply, just register to attend and, should you qualify, we will email you to let you know you have been upgraded.


The VIP programme will include:
Complimentary food & refreshments

Stay well-fuelled throughout the Expo with complimentary food & refreshments.

Ample seating area

The VIP lounge sports a large private seating area where you can relax, check your emails and network with other retail leaders.

Complimentary cloakroom

Leave your coat and bags with us, for free, and stay focused on the day ahead.

A quiet space for arranging meetings

Have a quiet catch up, or meet new contacts, away from the busy show floor.


*Please note: there are a limited number of free train tickets and parking spaces available and will be given on a first-come-first-served basis. Please read the terms and conditions of travel.