NEC Birmingham | 22 - 23 May 2024 | #IRX24

Meet the professionals shaping the future of retail at IRX

Events are firmly back in the diary like never before, and for retail leaders, there is no better way to find new eCommerce solutions than at IRX & eDX.


It offers a unique opportunity for decision-makers to meet the people behind the product, dig into the finer points, compare and contrast, network with other professionals, share advice, and learn from others. These events are an essential part of any retail leader's decision-making process.


IRX & eDX 2024 will take place on 22-23 May 2024 at the NEC in Birmingham, UK. This event is proven to be one of the top resources for eCommerce suppliers to find new sales leads, build relationships, launch products, and increase brand awareness. It also provides a unique marketing opportunity to reach a large audience of potential customers all at once.


Download the exhibitor brochure to find out more.





Some quotes from retailers at IRX & eDX 2023

  • Peter Lever, Managing Director, Direct Discounts
    You learn something new every time you come to an event like this. It's all about advancing and change. It's never going to stay the same, so you have to embrace change, and when you come to events like IRX & eDX, you can see things that you may never have seen before.
    Peter Lever Managing Director Direct Discounts
  • Richard Davies, Managing Director, Hattons
    IRX & eDX is an important event in our diary and I’ve been coming for over six years. It’s enabled me take our website forward because of the possibilities opened up. Suppliers send me lots and lots of emails, but they don’t convince me to buy. It’s coming here to IRX & eDX to actually see the products, to meet the people that enables me to finally ‘get’ it. That’s what makes the trip here worthwhile.
    Richard Davies Managing Director Hattons

Retailers and brands who attended IRX & eDX 2023

Retailers and Brands at IRX and eDX



Exhibiting options
Space only

A space only stand ONLY includes the stand space on the floor and DOES NOT include any walls, carpet or stand build. This gives you great flexibility to build your own stand and showcase your brand and creativity within the space.



Shell scheme

A shell scheme stand includes a basic stand with walls, fascia name board and carpet. It provides you with a simple, cost-effective foundation that is easy to brand with your own graphics, furniture, lighting and marketing material.



All stand packages include:
  • Web profile on the event website
  • Listing on the Event App
  • Marketing and PR support
  • Tickets to drinks reception




Sponsorship opportunities

In addition, there are a whole host of sponsorship opportunities which offer branding and thought-leadership.






Contact the team and download the exhibitor brochure

If you would like more information about exhibiting and to download the exhibitor brochure about IRX & eDX 2024 please complete the form below. We will endeavour to be in touch within 24 hours (Monday - Friday).



Meet the team


  • Stuart Barker

    Stuart Barker

    Portfolio Director
  • Louise Smith

    Louise Smith

    Event Manager
  • Jamal Alleyne

    Jamal Alleyne

    Head of Sales
  • Sonia Vitta

    Sonia Vitta

    Business Development Manager
  • Angela Fan Morrow

    Angela Fan Morrow

    Senior Sales Manager
  • Rosie Moore

    Rosie Moore

    Marketing Manager
  • Khadija Gaffar

    Khadija Gaffar

    Senior Business Development Manager
  • Emma Winstanley

    Emma Winstanley

    Senior Operations Manager



The power of live events



Watch sales rocket

76% of visitors at B2B exhibitions make new purchasing decisions and have existing ones reinforced.

Seeing is believing

Visitors who encounter you at live events think your brand, product or service is 28% more innovative than they did before they attended.

Live events change minds

Before an event 37% of people thought they would make new contacts and 38% thought attending the event would make buying easier. This doubled to 75% and 76% respectively following the event.

Live events leave a lasting impression

69% of visitors surveyed two weeks after attending live events said they had already recommended or would be recommending brands they had seen at the event.

Live events are good for your image

Perception of the quality and value of your brand, product or service is improved by 21% after visitors experience you at a live event.