NEC Birmingham | 22 - 23 May 2024 | #IRX24

Close deals with retail's power players at IRX & eDX 2024

Forget cold calls and endless emails. IRX & eDX 2024 puts you face-to-face with thousands of qualified leads: decision-makers actively seeking innovative solutions to elevate their eCommerce game.

Here's how exhibiting empowers your sales engine:

  • Target the right audience: 5,000+ retail leaders eager to explore new tech, strategies, and partners.
  • Showcase your solutions: Get hands-on demos and in-depth conversations with key influencers.
  • Unleash your sales team: Two transformative days and a buzzing hub of opportunity where connections can be forged with key decision-makers in one place.
  • Generate hot leads: Capture valuable data and build targeted follow-up campaigns.
  • Build brand awareness: Stand out from the crowd and position your company as an industry leader.
  • Network with fellow innovators: Forge valuable partnerships and expand your reach.


IRX & eDX 2024 is more than just an expo; it's a guaranteed ROI booster. Don't miss out on this unprecedented opportunity to catapult your sales success.


Secure your prime spot today! Download the exhibitor brochure and unlock your path to accelerated growth.





Your options at IRX & eDX 2024
A stand on the exhibition floor

Take a space on the exhibition floor to engage in real-time conversations, showcase your solutions through live demos, answer specific questions and meet with retail leaders, leaving a lasting impression far beyond a page on a website.


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Thought-leadership sponsorship

Amplify your voice and establish yourself as a thought leader in your industry. Visitors are calling out for more content at events. Impress them with your knowledge of the industry, and leave them needing more from you (which means a chat at your stand).


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High-visibility branding

Being associated with a prestigious event like IRX & eDX adds a layer of credibility to your brand. Sponsorship tells the world you're a major player in your field, worthy of sharing the stage with industry giants. This association elevates your brand image and instills trust in potential customers and partners.


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More content then ever!

Our research identified that the retail industry want even more content. In 2024 there will now be eight theatres at IRX & eDX all tackling the hottest topics today - and tomorrow. 














Including our series of roundtables across both days

In addition, we are hosting a series of boardroom roundtables across the two days, where we invite a specific audience to attend. This is a fantastic opportunity to connect with key decision-makers in the retail industry, gain valuable insights into their needs and challenges, and position yourself as a thought-leader in the industry. View the roundtable sessions available and express your interest in sponsoring here



Some quotes from retailers at IRX & eDX 2023

  • Peter Lever, Managing Director, Direct Discounts
    You learn something new every time you come to an event like this. It's all about advancing and change. It's never going to stay the same, so you have to embrace change, and when you come to events like IRX & eDX, you can see things that you may never have seen before.
    Peter Lever Managing Director Direct Discounts
  • Richard Davies, Managing Director, Hattons
    IRX & eDX is an important event in our diary and I’ve been coming for over six years. It’s enabled me take our website forward because of the possibilities opened up. Suppliers send me lots and lots of emails, but they don’t convince me to buy. It’s coming here to IRX & eDX to actually see the products, to meet the people that enables me to finally ‘get’ it. That’s what makes the trip here worthwhile.
    Richard Davies Managing Director Hattons

Retailers and brands who attended IRX & eDX 2023

Retailers and Brands at IRX and eDX




A whole host of sponsorship & branding opportunities





Contact the team and download the exhibitor brochure

If you would like more information about exhibiting and to download the exhibitor brochure about IRX & eDX 2024 please complete the form below. We will endeavour to be in touch within 24 hours (Monday - Friday).



Meet the team


  • Stuart Barker

    Stuart Barker

    Portfolio Director
  • Louise Smith

    Louise Smith

    Event Manager
  • Sonia Vitta

    Sonia Vitta

    Business Development Manager
  • Angela Fan Morrow

    Angela Fan Morrow

    Head of Digital Sales
  • Rosie Moore

    Rosie Moore

    Marketing Manager
  • Khadija Gaffar

    Khadija Gaffar

    Head of New Business
  • Elliott James

    Elliott James

    Sales Executive
  • Bethan Manning

    Bethan Manning

    Content Manager
  • Samantha Robinson

    Samantha Robinson

    Customer Success Manager
  • Lucy Smit

    Lucy Smit

    Operations Manager
  • Megan Conroy

    Megan Conroy

    Operations Executive



The power of live events



Watch sales rocket

76% of visitors at B2B exhibitions make new purchasing decisions and have existing ones reinforced.

Seeing is believing

Visitors who encounter you at live events think your brand, product or service is 28% more innovative than they did before they attended.

Live events change minds

Before an event 37% of people thought they would make new contacts and 38% thought attending the event would make buying easier. This doubled to 75% and 76% respectively following the event.

Live events leave a lasting impression

69% of visitors surveyed two weeks after attending live events said they had already recommended or would be recommending brands they had seen at the event.

Live events are good for your image

Perception of the quality and value of your brand, product or service is improved by 21% after visitors experience you at a live event.