Summer is widely believed to be one of the most challenging seasons for e-commerce businesses. This is because many retailers experience a dip in conversion rates, low customer engagement and high cart abandonment of up to 30% in the months of June, July and August.
Nevertheless, with the onset of the COVID-19 pandemic, we have observed a significant shift in consumer purchasing habits, with 67% reporting that they shop differently since the pandemic. Our media partner, Parcel Monitor, recently did a deep dive into the US and UK e-commerce markets to analyze if the e-commerce summer slump is real. Here are the highlights from this article:
There was a 1.1% dip in the e-commerce sales ratio during the summer months.
75% of consumers intend to continue shopping online post-pandemic.
There is a rise in “hybrid” shoppers.
Check out the full article by Parcel Monitor here!