Gamified commerce

Social media has become an integral part of our lives, and it's no surprise that it's also becoming a major force in the world of commerce. Social commerce is the practice of buying and selling products directly through social media platforms. This trend is growing rapidly, and it's being driven by several factors, including the rise of mobile shopping, the growing popularity of live streaming, and the increasing use of social media for product discovery.


One of the key benefits of social commerce is that it can provide a seamless shopping experience for consumers. With social payments, shoppers can checkout directly from the social media platform they're using, without having to leave the app or website. This can save time and effort, and it can also help to reduce cart abandonment.


There are a number of different social payments solutions available, including PayPal, Venmo, and Apple Pay. These solutions make it easy for consumers to pay for their purchases with just a few taps on their phone. In addition, many social media platforms are now offering their own native payment solutions, such as Instagram Checkout and Facebook Pay.


Case Study: Jow and unearth the secret ingredient to seamless grocery shopping


Jow is a social commerce platform that allows users to buy and sell groceries directly through their social media feeds. The company recently partnered with to offer social payments on its platform. This partnership has helped Jow to improve the shopping experience for its users and to boost its sales.

Prior to partnering with, Jow users had to checkout through a third-party payment processor. This process was often slow and cumbersome, and it could lead to cart abandonment. With social payments, Jow users can now checkout directly from the Jow app, without having to leave the app or website. This has made the shopping experience much more seamless and convenient for Jow users.


In addition to improving the shopping experience, social payments have also helped Jow to boost its sales. In the first month after launching social payments, Jow saw a 20% increase in checkouts and a 15% increase in sales. This is a significant improvement, and it shows that social payments can be a powerful tool for driving sales.


The partnership between Jow and is a great example of how social payments can be used to improve the shopping experience and boost sales. By offering social payments, Jow has made it easier and more convenient for its users to buy groceries. This has led to increased checkouts and sales, which is good news for both Jow and its users.


As social commerce continues to grow, social payments are likely to play an increasingly important role. By offering a seamless shopping experience, social payments can help retailers to capture a larger share of the market and to build stronger relationships with their customers.