Who We Are

The IR B2B eComm Conference is designed for manufacturers, distributors and wholesalers ready to transform their digital sales channels through B2B eCommerce. With real-world case studies, peer-to-peer roundtables, workshops and networking, you’ll leave with the strategies you need to accelerate transformation.

Our Story

We’ve been at the heart of digital commerce for over a decade, through IRX and our digital event network.

In 2025, we launched the B2B Zone at IRX, creating a space dedicated to the challenges and opportunities of B2B digital transformation. The overwhelming response showed us that the B2B community is ready for its own stage, which is why 2026 marks the launch of the IR B2B Conference.

Our mission is simple: to give the B2B community the insight, connections and confidence to succeed in an evolving digital world. We believe in connecting leaders across industries to share experiences, tackle challenges, and discover new opportunities together.

Brett Sinclair, Founder, B2B eCommerce Association

There's a lot of great content at this event, and it's such an exciting opportunity for everybody to really lean into the community growth in the region. You can already hear from the buzz around the event - just the fact that everyone's getting together, many of them for the first time- it really is really powerful and a lot of fun.

Emily Maddox, Digital Growth Expert, Insider

It's been a huge opportunity to meet our partners in person, but then also to speak to prospective clients and hear a bit more about what they're doing and how we might be able to help them.

We had a really good talk yesterday where there was a great turn out. We immediately had people at the booth to show them demos and were getting inbound requests on our website, which is a fantastic response.

Tom Sloan, Head of eCommerce & Digital, Silentnight

The market conditions are difficult, so to be able to hear from brands, suppliers and other retailers about how they are adapting and dealing with the current environment gives us understanding as to whether we are on the right track and how we can implement and adapt.

IRX & eDX allows me to understand the market and grow within the market and to be able gain a wider knowledge reach within the eCommerce world.

What Makes Us Different

We know B2B commerce comes with unique challenges, which is why the IR B2B Conference is designed differently. This isn’t just another conference; it’s a collaborative space built for the B2B community.

Practical Insights Shaped By Senior Digital Leaders

Peer-to-Peer Roundtables For Open, Honest Discussion

Hands-On Workshops with Real-World Takeaways

Unrivalled Networking with Senior Decision-Makers

Meet The Team

Our team is here to make the IR B2B Conference more than just an event. We’re a group of organisers, content curators and problem-solvers who are passionate about helping the B2B sector connect, collaborate and grow.