Customer relationships are everything in an industry as competitive as e-commerce. Forming lasting relationships with customers can result in increased loyalty and customer retention, both of which are essential components of profits generation for any e-commerce business. With that being said, building great relationships with customers is easier said than done, given that there is no one-size-fits-all approach for it. 


In their latest Unpacking E-Commerce Logistics Series, our media partner, Parcel Monitor, sat down with Jay Mayers , Co-Founder of Bold Commerce, and Shane Forster, Country Manager DACH of to discuss the importance of customer relationships in the e-commerce world.


How can retailers build lasting relationships with customers in the virtual space? Will an online community still be relevant to businesses in a post-pandemic world? Check out the full article to find out: