To maximise the effect and return on investment, exhibitors taking part in retail events have to navigate a shifting marketplace. Events like IRX & eDX, present many opportunities if executed properly. These four essential insights will help exhibitors maximise their involvement in retail events. They are supported by data from IRX & eDX.
Understanding Audience Behaviours
One of the critical aspects of retail events is their distinct audience makeup. For instance, IRX & eDX reports that 52% of its attendees do not visit any other eCommerce events, indicating a unique and largely untapped audience. Implementing effective exhibitor strategies at retail events requires tailoring messaging and solutions to this specific group. This unique audience composition presents an opportunity to engage with new potential clients who might not be reached through other channels.
Leveraging Networking Opportunities
Retail events serve as a prime venue for building relationships, not just showcasing products. IRX & eDX hosts a variety of networking sessions, roundtables, and masterclasses, making them ideal for exhibitors to connect with key decision-makers. The 2023 event saw a 14.5% growth in attendees, underlining the increasing value and reach of these networking opportunities. Effective exhibitor strategies at retail events capitalise on these moments to forge meaningful connections that last!
Showcasing Innovative Solutions and Demonstrations
A platform for innovation, retail events encourage exhibitors to present cutting-edge solutions. At IRX & eDX, areas like Innovation Square allow especially new and growing companies to showcase their innovative solutions at a lower cost. This not only aids in brand visibility but also positions exhibitors as forward-thinking leaders in their field. Such innovative demonstrations are a core element of successful exhibitor strategies at retail events and we reccomend this very highly.
Utilising Data-Driven Strategies for Maximum Impact
The effective use of data is vital for exhibitors aiming to maximise their impact. IRX & eDX data reveals a diverse attendee profile, including senior professionals within retail and e-delivery, offering exhibitors a clear target for their marketing efforts. Understanding the demographics, interests, and habits of the audience can help create more targeted and impactful exhibition strategies.
Retail solution providers should concentrate on understanding the specific audience makeup, leveraging networking opportunities, showcasing innovation, and employing data-driven tactics.
Upcoming event this autumn:
Don't miss out on Digital Commerce Expo which will take place on 2 & 3 October 2024 at London's ExCeL. It will explore the cutting-edge technologies, solutions and digital tools revolutionising customer experience. Register now and connect with industry leaders and key decision-makers and foster valuable networking opportunities.
If you would like to find out more about exhibiting please get in touch today.
Click here if you would like to sign up to the newsetter.