Key strategies for new customer acquisition via eCommerce exhibitions
Acquiring new customers is a crucial objective for business growth. Exhibitions, like IRX & eDX, provide a unique platform to bring together buyers and sellers within the e-commerce space. Let's explore three key strategies that can be leveraged at the event to effectively attract new customers for your business.
Showcasing cutting-edge solutions and demonstrations
At the core of attracting new customers is the need to showcase what sets your product or service apart. Use your exhibition stand to provide live demonstrations of your solutions, illustrating how they solve specific pain points in the eCommerce journey. This approach not only showcases the practical applications of your offerings but also helps in building trust and credibility with potential customers. Remember, a live demonstration can be far more convincing than a brochure. The upcoming IRX & eDX event, scheduled for 22-23 May 2024, offers solution providers a platform to directly engage with retailers demonstrating how their solutions can streamline and enhance their eCommerce operations.
Leveraging networking and relationship building
One of the most significant advantages of exhibitions is the opportunity for face-to-face interactions. Use these opportunities to understand the needs and challenges of potential customers. Engaging in conversations, roundtable discussions, and networking sessions not only helps in building relationships but also provides valuable insights into the evolving needs of the eCommerce market. At IRX & eDX, the event is structured to facilitate these interactions, offering a mix of networking sessions, roundtables, and masterclasses. This environment is ideal for forming meaningful connections with decision-makers from online retailers, who are the primary audience of the event.
Utilising educational content to position as industry leaders
Exhibitors can position themselves as thought leaders by contributing to the educational content of the exhibition. Participating in conference sessions, panel discussions, or hosting masterclasses allows you to share insights and industry trends, establishing your brand as a knowledgeable and reliable player in the market. This approach not only enhances brand visibility but also demonstrates a commitment to the growth and education of the industry.
Upcoming event this autumn:
Don't miss out on Digital Commerce Expo which will take place on 2 & 3 October 2024 at London's ExCeL. It will explore the cutting-edge technologies, solutions and digital tools revolutionising customer experience. Register now and connect with industry leaders and key decision-makers and foster valuable networking opportunities.
If you would like to find out more about exhibiting please get in touch today.
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