The holiday season isn't just a time for festivities and celebration; it's the most pivotal time of the year for the retail and e-commerce sectors. As we approach this peak season, understanding the trends shaping the shopping landscape is paramount for businesses looking to thrive. In their recent article, our media partner Parcel Monitor has uncovered five key holiday shopping trends that are poised to have a significant impact on the success of retailers and e-commerce companies.
Some of the key highlights of the article are as follows:
- The presence of alternative delivery options is considered highly important by 51% of customers.
- Customers who engage in omnichannel shopping tend to spend 15 to 30% more compared to those who use a single channel or multiple channels.
- When making purchase decisions, consumers prioritize product price, complimentary shipping, and customer reviews as the top three influencing factors.
Check out the full article to find out more!