There’s no denying the robustness of the European e-commerce market, with its revenue projected to approach $900 billion by 2028. This growth is notably driven by four key markets: the United Kingdom, Germany, France, and Italy, which collectively account for approximately 62% of the continent's total e-commerce spend.
According to Parcel Monitor’s recent data report, the UK has seen substantial improvements in logistics, reducing the average domestic transit time to 1.28 days and achieving a first-attempt delivery success rate of 94% in 2023. Challenges remain in addressing carrier-related issues, but overall performance is strong.
In a similar vein, Germany showcases a highly efficient e-commerce logistics network, with an average transit time of 1.36 days and a 95% on-time delivery rate last year. Economic factors have increased delivery issues, but continuous growth in online buy now, pay later services reflects adaptation to consumer needs.