Sometimes the questions people ask can tell you as much as their answers. That’s often the case with surveys—and there’s a lot to learn from the 17 million active users asking 20 million questions on the SurveyMonkey platform every day. The survey questions people ask uncover the problems that companies are trying to solve, the challenges customers need help with, and insights into the daily decisions of consumers and business people.
SurveyMonkey has anonymised and aggregated 11 years worth of data and combed through it, looking for trends, patterns, and anomalies. Their goal was to use this data to better understand the issues of today and uncover nuances about how people are creating and taking surveys in the modern era.
The report dives into:
• What are trending topics in surveys, and how can they help us understand our differences and similarities and how our views change over time?
• How are people changing their surveys to keep up with changing times?
• What principles of modern survey design catch people’s attention and elicit the most thoughtful responses?
(Image provided by SurveyMonkey)
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