A guide for exhibitors at eCommerce events
Engagement is a pivotal element for exhibitors at eCommerce events. With the right strategies, exhibitors can significantly enhance their engagement and, consequently, their sales potential. IRX & eDX taking place on 22-23 May 2024 at the NEC Birmingham, offers an ideal platform for exhibitors to implement these strategies effectively and raise awareness for their products or services to leading ecommerce sites who are looking for new suppliers.
1. Interactive demos and live tutorials
Firstly, interactive demos and live tutorials are instrumental in enhancing engagement for exhibitors. By offering hands-on demonstrations, exhibitors can showcase the practicality and efficiency of their solutions in real-time. This interactive approach not only boosts engagement levels but also provides attendees with a tangible understanding of the product's value. Incorporating live tutorials into the exhibition schedule ensures continuous engagement, drawing attendees to your stand and keeping them involved throughout the event.
2. Networking and educational sessions
Networking and educational sessions serve as valuable tools for elevating engagement for exhibitors. Participating in sessions focused on contemporary eCommerce challenges and trends, establishes your brand as a knowledgeable leader in the field. These sessions provide a platform for in-depth discussions, allowing exhibitors to showcase their expertise, connect with potential clients on a deeper level, and build lasting professional relationships.
3. Exclusive offers and competitions
Exclusive offers and competitions are highly effective in boosting engagement for exhibitors. Special discounts or offers exclusive to event attendees not only create a sense of urgency but also add an exclusive appeal to your products or services. Competitions or giveaways that involve interacting with your software can significantly increase booth traffic, fostering long-lasting impressions and potential sales opportunities.
4. Creative thinking
Creative thinking is essential in maximising engagement for exhibitors. Encourage your team to think outside the box and come up with unique, innovative ways to attract and engage attendees. This could include leveraging the latest technology trends, creating immersive experiences, or personalising interactions to resonate more effectively with the audience.
Upcoming event this autumn:
Don't miss out on Digital Commerce Expo which will take place on 2 & 3 October 2024 at London's ExCeL. It will explore the cutting-edge technologies, solutions and digital tools revolutionising customer experience. Register now and connect with industry leaders and key decision-makers and foster valuable networking opportunities.
If you would like to find out more about exhibiting please get in touch today.
Click here if you would like to sign up to the newsetter.